Silicon Valley Fever



Author: Judith K Larsen and Everett M Rogers - 1984
Publisher: George Allen and Unwin
Format: Hardback
ISBN: 0040010082
£12.50 + p&p. (total: £16.45)

Condition: Good
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Silicon Valley Fever (1984) by Judith K. Larsen & Everett M. Rogers
George Allen & Unwin • ISBN 0040010082 • Condition: Good (dust jacket repaired with honest-to-goodness cellotape)

Before “move fast and break things,” there was “move steadily and solder things.” Silicon Valley Fever is a wonderfully time-capsuled tour of Santa Clara County right as the orchards give way to office parks and the garage myth becomes a business plan. Co-authored by Everett M. Rogers (yes, the Diffusion of Innovations Rogers), it reads like an anthropologist’s field report on a newly discovered tribe: venture capitalists in their natural habitat, Stanford acting as a benevolent landlord, and semiconductor engineers speaking fluent acronym. You’ll meet companies that still exist, companies that exited via footnote, and the primordial ooze of start-up culture before hoodies became uniform and “disruption” became a personality.

Quirks you’ll love (and possibly underline while nodding smugly):

  • How ideas actually spread in tech communities—by gossip, coffee, and proximity—long before Slack and “ecosystem” dashboards.

  • The delicate ecosystem of founders ↔ fabs ↔ funding, with defense contracts and university labs as the unseen weather.

  • A Valley where networking meant literal meet-ups, not packet-switched destiny.

It’s part business history, part social science, and part sage warning from a world that somehow shipped hardware on time. If today’s tech memoirs are TED talks in hardcover, this is the backstage pass, complete with the smell of flux and cautious optimism.

Now, about this particular copy from Crappy Old Books: it’s Good—pages perfectly serviceable, binding doing its job like a stoic mid-level manager. The back dust jacket was torn, and in a bold act of radical candor (and stationery), we cellotaped it. The repair is purely functional, not the least bit glamorous—think garage prototype rather than launch keynote. Consider it period-accurate: Silicon Valley has always loved a bit of duct tape between it and the future.

File it under: Tech history you can actually read, Innovation before influencers, and Why the map mattered more than the motivational poster. Buy it for the Rogers cred, keep it for the crisp reminder that the future used to be made with oscilloscopes and lunch meetings. Crappy Old Books: we fix the jacket so you don’t have to fix your expectations.

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