Offensive Marketing - Or How To Make Your Competitors Followers

Offensive Marketing – Or How to Make Your Competitors Followers (1972) by J.H. Davidson – Pelican Books
Peddled proudly by Crappy Old Books – because subtlety is for cowards.

Long before "disruption" became a Silicon Valley buzzword, J.H. Davidson was already out for blood. In Offensive Marketing, this 1972 Pelican paperback lays out a no-nonsense strategy for turning your rivals into roadkill. Packed with case studies, hard-nosed tactics, and the occasional jab at outdated business decorum, it’s a bracing reminder that nice guys don’t always get market share.

Our copy? It’s got attitude and patina—creased corners, sun-faded spine, and just enough underlining to suggest someone once took this all very seriously.

Crappy Old Books – We don’t sell clean copies, just dirty secrets.

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